JC3 Lures started in the small town of Edna, Texas, where our founder's love for fishing and craftsmanship came together to create unique and effective fishing lures. With a focus on custom design, a variety of colors and sizes, and hand-painted finishing touches, we strive to provide anglers with the best tools for their fishing adventures. Our attention to detail and dedication to quality make us stand out in the industry, ensuring that every lure we produce is not only effective but also a piece of art.